Kelly response to Yana - Week 7
Yana
As Patel mentions, “a brand is anything – a symbol,
design, name, sound, reputation, emotion, employees, tone, and much more – that
separates one thing from another.”
This week’s topic of personal branding is a hot topic
for sure. Although for me I am more concerned with branding in relation to the
company I work, and not focused on my personal brand. However, the fact that I personally
use social media sites I still have to consider the image I am projecting. “Branding
on a business-level is common, but today branding is becoming just as important
on a personal level. After all, you might work for business that works with
other businesses, but its people working with people and that’s what makes business
relationships valuable” (Patel, The
Complete Guide to Building Your Personal Brand.) As you mentioned future
employers etc. can use this as a way to find out more about a potential hire,
therefore it is something I still need to be mindful of. People today are very
concerned with their online persona, even if just posting for fun, the celebrity
image we have discussed over the last few weeks has people believing in their
own online brand.
I can also agree with this week’s readings from
personal experience on the importance of the statistics and knowing the return
on investment with social media. Knowing how to track your success and
measuring these numbers allows for the development of future strategic plans,
helps with cost effectiveness, and ensures the brand message being presented is
effective and enforced. 60 second marketer asks, “Do you know how to calculate
the return-on-investment (ROI) of your social media campaigns? Here’s another
question — if your CEO or CFO walked into your office tomorrow and asked if
your investment in social media was paying for itself, would you be able to
provide the answer?” Since taking over
my company’s social media this has happened to me several times, and also a
topic of discussion during many presentations and meetings. It is an aspect I
am still learning, but being able to track the correlation between my social
media campaigns and our website sales is very beneficial. This week’s readings
have been very relatable for me, and I will be able to use them in my real life
situation. I especially like the idea of the Like Alyzer app, I will definitely
look into that.
Kelly Apfel
References
Patel, Neil. Quick Sprout: The Complete Guide to Building Your Personal Brand
An
In-Depth Guide on How to Calculate the ROI of a Social Media Campaign
